Part 3

Cutting Edge

Twitter is a popular social media platform that can be used for entertainment and also informative purposes. It allows you to see the news and what is trending – allowing you to stay connected with the world. There’s also an element of persuasion as when you see the content you like (text, images, videos etc.) you are encouraged to retweet and share it with others. This allows things to be communicated visually on a global scale and is often how things go viral. Twitter also has the option of making a poll which anyone can interact with – this is a cutting edge way of collecting data about various topics, (like for the upcoming general election). It’s useful because so many people use the platform and are more likely to participate.

Twitter poll from Follow Politics UK, 29/10/19 – twitter.com

Instagram stories are also very interactive and they regularly add new ways of connecting with followers. For instance, people can ask you questions, you may set some sort of quiz, poll or simply share photos, videos and gifs. This level of interactivity keeps people interested and means people can stay updated easily through various visual means.

Features available on Instagram Stories – instagram.com

Netflix is one of the easiest places to watch both films and tv series, with new titles constantly being added. To make it more cutting edge, you can use multiple screens or download it and watch offline on the go. Many people commute so this is a perfect form of ‘portable’ entertainment.

YouTube another popular video streaming platform with an array of content. People can watch videos purely for entertainment or there are also educational videos and tutorials that provide information through visual means. Many creators who started making daily life videos are now branching out to be more creative, producing more high-quality videos. This could be something that is edited to give a more cinematic and aesthetic experience. Additionally, documentary-style videos of much longer durations are also popular and these often provide information about important topics. The ever-changing style of videos means it is a cutting edge platform that is very dynamic.

Amazon also offers Prime Video which is similar to Netflix. However, I think that their Prime delivery service is more cutting edge. It allows you to buy and receive a plethora of items within 24 hours which has revolutionised online shopping. They also offer a service called ‘prime wardrobe’ which allows you to try clothes before actually purchasing them. If you don’t like something you can send it back and only have to pay for the items you wish to keep. This will persuade people to buy from them more as they don’t have to worry about paying for things and wasting money if they don’t like something.

Amazon Prime Wardrobe – vox.com

21 Buttons is a fashion social network that is a cutting edge way of shopping. Their ‘shoppable feed’ allows you to see outfits you like and shop them instantly. You can also earn money by sharing your looks if people purchase through the links on your clothes. It is a popular place for social influencers as many get fashion inspiration from them so this is an easy way of finding new items and styles.

Another form of cutting edge media is Virtual Reality which offers a simulated experience, through some sort of headset. The PlayStation VR  set is one of the most popular and allows you to immerse yourself in various games, worlds and situations. The purpose can be for entertainment but can also be very educational too.

Augmented reality allows you to interact with the real world in new, digital ways. This is often done through a camera and smartphone. Examples include aiding home design as you can add furniture to an existing room and visualise new interior designs through your phone. AR games are also becoming increasingly popular. For instance, Pokemon Go and Wizards Unite create an interactive experience, joining the physical and digital gaming world together. Augmented reality can also be used for educational purposes – it can help people to learn skills, such as playing the piano.

Pokemon Go, Niantic – phys.org

Virtual assistants are definitely a form of cutting edge technology and media that can assist you in various ways. There are many examples but one of the most used is Siri on Apple iPhones. This also offers visual communication by suggesting ways you can utilise voice assistants. For instance, it encourages you to ask it various questions like setting a reminder, checking the weather or opening a certain app. It can also be used to make Google searches, as a result, it may be for entertainment and informative purposes.

Notes · Part 3 · Research & Reflection

The Global Village

In 1964 Marshall McLuhan established the idea of a media ‘global village’ which describes how electronic communication makes us all feel connected, irrespective of distance time and location. Below is some further information about the term.

  • The sense of interconnectedness is increased by the development of the internet, mobile technologies and other forms of mass media
  • Presents opportunities and problems for visual communicator as more people can access the information but people come from a broader range of social, cultural & linguistic backgrounds
  • Visual communicators need to adapt – cater to specific audiences or create internationally recognisably messages
  • The development of social media allows us to create content for others to engage/interact with
  • It has democratised access to mass communication – we can all have a say
  • ‘traditional’ visual communication industries (publishing, advertising, newspapers) have struggled and have to change business models
  • The pace created by electronic communication (internet/games etc.) represent contradiction between presence and non-presence
  • The cyberspace changes rules of place & time – it allows us to reconstruct identities and allows for social interaction (bridges geographical distance)
  • The benefits very much depend on how people we anonymity, distance, social networking
Part 3

Visual Conventions for Time and Place

Below I’ve included some examples of visual conventions from different times in history, all of which I will try to link to time, place or space in some way.

Cave paintings are one of the oldest forms of visual communication as the pictures often tell some sort of story. They’re simplistic but below you can that some of the drawings convey dancing, hunting and various animals. These drawings are a piece of time that help us to connect with history better and therefore, giving us a better sense of place. By studying art like cave paintings we can get a better idea of what society was like.

Magura Cave Painting, Bulgaria, 6300 BC – 3000 BC – oldest.org

The Bayeux Tapestry depicts the events that occurred during the Norman Conquest of England, leading up to the Battle of Hastings in 1066. It is an embroidered cloth measuring 70 metres long and 50 metres high. The Tapestry is on display in Bayeux, Normandy in France. As the images represent certain events it acts as a visual timeline and therefore the theme of time is shown. Also, we can get a better sense of place in regards to the various locations that were significant during this period because they’re conveyed through the Tapestry.

Bayeux Tapestry, 11th Century – bbc.com

Baroque paintings like this one from Jan Brueghel the Young are often known for being pieces of narrative art. We don’t need words but a story of some sort is communicated to us visually. A place of violence and conflict is presented here since both humans and animals are fighting. Also, the title itself tells us that it is conveying a story of war and the chaos of the destruction that occurs as a result. A sense of place is created by strong imagery of a burning city and also the use of symbolism (like the skulls, highlighting death) in the foreground. There is also an element of time shown because it deals with the idea of death. Particularly conveying how no living thing can live forever, especially with issues of conflict that have been prominent throughout history. We may not necessarily see scenes like this now but political conflict and turmoil is still very much a problem we have to deal with today.


Allegory of War, Jan Brueghel the Young, 1640-1649 – ranker.com

Comic/cartoon strips and graphic novels are other examples of visual communication. A sequence of images are used to tell a story, often helped with different literary devices. This Spider-Man comic strip uses speech bubbles to help communicate the action better. The illustrations create a sense of place as we can see that the events are occurring in the city due to the high rise buildings. Different perspectives are also used to show Spider-Man being high up and off the ground. Sequential images like this can be linked to time as we know to follow on as the story moves along. This is helped by references to time such as ‘finally’, ‘hours later’ and ‘meanwhile’, that are shown in the piece below.

Spider-Man Comic Book Strip – hasshe.com

This image comes from 3″ a detective graphic novel by Marc-Antoine Matthieu. Similarly to the comic strip above, it’s also made up of a sequence of images. He also plays with perspective as it gradually zooms in closer to the figure, until we can actually see what the camera is looking at. This allows us to get a better idea of the place and space whilst still having an element of mystery that’s so important in detective stories. We can tell that action is taking place in a sports game of sort and I expect this may be significant in relation to the rest of the narrative. Again, no text is needed but still he is able to communicate action, place and perspective.

3” Book, Marc-Antoine Mathieu – starburstmagazine.com

Max Liboiron uses genuine New York souvenirs to highlight the issue of human impact, focusing on plastic found in rivers, seas and oceans. In this globe, the plastic cans from the Hudson River, South Brooklyn and shows a contrast between the aesthetic display of starfish, plant life, rocks and other fish. This may just be a piece of art in which the plastic has been placed intentionally, however it represents the damage that we, as humans are doing to water-based ecosystems. Sadly, the globe is an accurate depiction of New York’s waterfront today and this a global, environmental problem. Although it is a relatively small globe, it represents rivers, seas and oceans so provides a sense of place on a much bigger scale.  To an extent, the theme of time is also portrayed because it highlights the impact humans have had on the environment over time and how the development of materials and technology is not always beneficial.

Sea Globe, Max Liboiron, 2014 – maxliboiron.com

It’s clear that the ability to communicate visually has been important throughout history. It allows people from different backgrounds, cultures and locations to connect with the same things better due to the simplicity and often recognisable symbolism. Visual conventions have definitely evolved and become more complex, you just have to look at cave paintings in comparison to Liboiron’s Sea Globe to see the development. Both time and place have equally been represented through visual history. This might be to document events occurring at specific place and time or to explore the concepts in a different way. However, visual conventions offer a different method for people to put across different messages and encourage a level of deeper thinking.

In regards to my research methods, I like to make notes by hand first based on the content in the course content. When thinking about visual stories I instantly thought of Baroque paintings as a form of narrative art. I also researched different words to describe a story, message or narrative and how these have been used. Whilst looking on Bridgeman Images I came across paintings with ‘allegory’ in the title and came across various work by Jan Brueghel the Young. I then researched them further to find the piece I used above.

I found it quite easy to find different examples by using suggested search terms like cartoons and graphic novels. However, I also thought about place and times as themes which is how I discovered Liboiron’s Sea Globes.

Part 3 · Research & Reflection

Representing Time and Place

Visual Storytelling – taking the viewer on a visual journey, ideas of time and place presented through single or multiple frame images.

  • Comics, animations, moving image – frame by frame narrative (happens over time
  • A sequence of images to cut from one view to another identify points in time – using different camera shots
  • Also combined with literary devices (dialogue, descriptions, third-person narration, written sounds speech bubbles, visualisation of sounds, movements & actions ( kapow! )

I copied the sketch shown in the course materials and this sequence shows movement towards building – it starts from further away and zooms in, then cutting to the interiorhouse sketch (2)

Part 3

Knitting patterns

To start this exercise, I created this mind-map with some general associations I have with knitting. I’ve not done much knitting myself so don’t have an overly strong opinion of it currently.

Mind Map

Historical examples of knitting:

The oldest knitted artefacts are socks from Egypt dating from the 11th century. However, the design is complex so the craft of knitting is probably older than the archaeological record can prove.

Egyptian socks – smithsonianmag.com

During the First and Second World War, knitting was more than a hobby, in fact, it was almost patriotic. People (women, men, children, etc.) knitted various items for the troops. Socks were needed in particular to try to combat trench foot. Many people also wrote notes to encourage the soldiers.

Knit for Victory, The Spool Cotton Company, 1943 – freevintageknitting.com

Knitting has also been used as a form of activism, for example, suffragists used imagery to further cause and appear non-threatening. In the image below, Alice Paul appeared as a domestic archetype in order to convey the idea that “we’re not going to stop being women if we get the vote.” – Laura Japelly.

Alice Paul sewing a suffragette flag (between 1912 & 1920) – pbs.org

Knitting books and magazines were also popular and allowed people to learn the craft. This one is from a vogue 1950 edition.

Vogue, Knitting Book, 1950 – pinterest.com

The aesthetic of knitting was also used as a form of humour and as the design on various cards. This one provides a number of valentine’s themed puns.

Valentines Day vintage card – thecraftademic.wordpress.com

Contemporary examples of knitting:

Clothing items have always been associated with knitting and jumpers are one of the obvious pieces. Personally, I always think of Christmas jumpers and the stereotypical ‘ugly’ designs. This image shows Shakin’ Stevens wearing a typical design in his Christmas hit, ‘Merry Christmas Everyone’ from 1985.

Shakin’ Stevens – Merry Christmas Everyone, 1985 – youtube.com

Christmas jumpers and their creative, colourful designs are still very popular today. Many people (including workplaces and schools) now participate in Christmas Jumper Day. Below is an image of various TV celebrities advertising ITV’s annual fundraiser.

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ITV, Text Santa Christmas Jumper Day, 2015 – the mirror.co.uk

Reading knitting books and magazines is also still popular today. The fact that DIY arts and crafts projects are becoming increasingly popular may also contribute to this. Whilst it’s much easier to learn and get/share advice through the internet, books, like this updated version from Vogue, still remain useful.

Vogue Knitting, The Ultimate Knitting Book, 2018 – thebrooklynrefinery.com

The internet has certainly had an impact on knitting and it can now be shared across forms of new media, like podcasts or tutorials on YouTube. This allows people to access information wherever and whenever.

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The Knitmore Girls Podcast – amazon.com

Yarn Bombing is a form of knitted street art that is said to be founded by textile artist, Magda Sayeg (first got the idea in 2005.) Her work evolved from small scale crafts, like a single knitted stop sign pole and the craft has since spread worldwide. Now you can find many examples of large installations, such as this bus in London.

london-double-decker-gets-knitted-for-7up-ad-series-video-90573_1
Knitted double-decker bus, Magda Sayeg, 2014 for 7 Up ‘Feels Good To Be You’ campaign – autoevolution.com

How do these examples support/contradict the associations made in the mind map? Is there a general stereotype of knitting and how have contemporary images challenged this?

All of these examples certainly back up my opinion of knitting being a talent, skill, and craft. It is complex but has been a part of society throughout history, in fact, more significant to history than I knew. It’s definitely very creative and a way to express yourself, like other forms of art. Furthermore, it is of course, significant in regards to clothing but to a much deeper level than just a jumper. I’ve never really thought about how important it was during the war and that it allowed people to contribute in some way.

These contemporary examples have changed my opinion on knitting to an extent as I wasn’t necessarily aware of how popular it is with younger people. Yarn bombing, podcasts, and videos definitely go against the general stereotype of knitting.

I do still think there is certain generalisation of the term ‘knitting’, especially if you don’t participate in it. It is often assumed to be aimed at the older generation and isn’t necessarily a typically ‘cool’ hobby. However, there is much more to it and it’s a valuable skill that could be given more credit. I’ve never really thought about the history of it but also its relevance in contemporary society. There are examples of it all around, whether it’s a jumper, random video or perhaps, a (slightly more eccentric) knitted bus.

 

 

 

 

Part 3

Place and media depictions

As part of a research task, I was asked to think about the appropriation of a space and how it can be transformed through media depictions. To do this, I was prompted to examine a location in a movie and how the environment may be perceived differently.

Instead of solely focusing on a movie I actually chose to look at the various depictions of the Overlook Hotel from The Shining and more specifically, The Stanley Hotel in Colorado. This hotel was the inspiration for Stephen King’s novel after a nightmare he experienced whilst staying there in 1974. The hotel was built by Freelan Oscar Stanley as he enjoyed holidaying in Estes Park and wanted that would portray an impressive social life and to offer a place for friends to stay. It offered views of The Rocky Mountains and became popular with wealthy guests. Furthermore, the hotel benefitted the rest of Estes Park because it provided employment opportunities and improved local facilities, particularly electricity.

In Stanley Kubrick’s 1980 adaptation of The Shining, the exterior of the ‘Overlook Hotel’ was actually represented by Timberline Lodge at Mt. Hood, Oregon. Kubrick opted to not use The Stanley Hotel for the interiors either, instead using the Ahwahnee Hotel in Yosemite as inspiration. Despite this, many assume that it is The Stanley in the movie and as a result, it also contributed to the transformation of how the hotel is perceived.

The_Overlook_Hotel
The Overlook Hotel in Stanley Kubrick’s film adaption of The Shining – stephenking.fandom.com

Nowadays it is infamous for the connection to The Shining and has a reputation as being one of America’s most haunted hotels. It has been depicted many times in various articles, ghost hunting documentaries and people often share their experience staying at the hotel on YouTube. Stephen King wasn’t happy with the film adaptation and instead wrote The Shining TV miniseries in which The Stanley was used as the Overlook Hotel. It’s fair to say that these various portrayals across media outlets have affected the way this location is perceived, so much so that the hotel itself now offers haunted tours and the ghost stories are something they now embrace. In fact, when King visited the hotel it was in an ever-declining condition so the interest and tourism that came about because of The Shining’s popularity (including 1980 film) essentially saved the hotel.

stanley-style-043_6_orig
The Stanley Hotel, Estes Park – stanleyhotel.com

It is impossible to not associate this place with the paranormal, regardless of whether you believe in it or not and as ‘The Shining hotel’. Even though many people have never read the book, the copious referrals to The Stanley in connection with the story means that it’s often assumed to be used in the film. As a result, it’s quite difficult to perceive it as a ‘normal’ hotel. Even if you’d never heard of it, the second you come across it, the reputation and stories will always be referenced (through the media, word of mouth or just at the hotel itself).

____________

Linking with the research above, I was also asked to look at Room One: Urban, pages 34 & 35 of Place (Tacita Dean, Jeremy Millar).

These pages look at British artist, Liam Gillick, whose work often focuses on the effect that places have on our social interaction. His worked ‘Pain in a Building’ is made up of a series of photographs, taken at Thamesmead (1960’s housing estate on the outskirts of London). It had a utopian vision but is probably more recognised as a location for multiple scenes in the dystopian film, A Clockwork Orange (also Stanley Kubrick). The film was actually was pulled from distribution in Britain after a short period because Kubrick was concerned that the vision of Britain being portrayed would encourage violence and social unrest. Gillick uses location and reimagines to bring about new forms of place and in turn, they are often then perceived differently.

Liliam-Gillick-Base-progetti-per-larte-Firenze-01
Pain in a Building, Liam Gillick, 1999 – baseitaly.org
Part 3 · Research & Reflection

The next big thing

I chose to base this exercise on Tik Tok, a social media app for short videos (comedy, lip-syncing, talent and challenges). The platform has grown massively in popularity recently, particularly with the younger generation and perhaps those who’d like to follow in the footsteps of social media influencers.

tiktok
Tik Tok iOS page – apps.apple.com

What characterises it as new?

  • recent trend, growing in popularity
  • form of social media (new phenomena)
  • entertainment/creativity through videos popular trend in recent years
  • fits with viral trends and culture (people can share and discuss videos that are popular)
  • experimental – allows for a new wave of creativity and short video styles
  • can be used by all ages, also easily accessible and free
  • the logo is simple and recognisable – designed to look fun/stylish/cool by overlapping neon colours to create a 3D effect

Are there any direct lines of influence from other contemporary artefacts – or historical ones?

  • influenced by rising use and popularity of social media (like Facebook, Twitter, Instagram, Snapchat)
  • similar to ‘Vine’ app – platform that allowed people to create, post and share 7 second videos (also known for comedy, talent, challenge and singing)
  • YouTube also an influence as online video content is a highly popular form of entertainment
  • growing popularity of social media influencers (particularly YouTubers) – many started from Vine and others may want to follow in their footsteps
  • influenced by constant development of technology (especially smart phones) and internet – always looking for the ‘next big thing’
  • can be compared to tv shows like You’ve Been Framed which consists of comedic home videos sent in by viewers. Also similar to talent competitions as a form of entertainment (like Britain’s Got Talent)
  • a form of art – allows people to be creative and express themselves

What factors may lead to it becoming ‘last year’s thing? What aspect of the design will age first?

  • things are always changing, including technology, social media and popular trends
  • more highly produced or documentary-style videos are also becoming more common and popular – especially on YouTube
  • the younger people will grow up and find something else or something more long term (like people on Vine moving ti YouTube)
  • people will follow the crowd and are always looking for something new and better
Part 3 · Research & Reflection

Time and Place

The Here and Now

The ‘here and now’ refers to a change of style, fashion or even changes in communication, like social media and the use of computers.

Visual communicators work on the cutting edge of visual culture to use new ideas and looks, however, they abandon them just as quick due to the everchanging styles. The web design of creating a ‘skin’ allows new aesthetic changes to be made and altered, whilst maintaining the underlying structure. An example of this is newspapers as the way we interact with them has changed but the traditional, old-style still exists. There is a cyclical feel to reinvention and the ideas/styles that are well-established will often re-emerge.

The Future

 Predicting and shaping future plans for visual communication is something important for visual communicators, especially those that work with fashion and technological developments. It’s important to keep up to date, whether it’s a shift in consumer behaviour, changing tastes or new ways of broadcasting. The aim is to identify trends and incorporate the latest ideas, look or technology as soon as possible.

 

 

Part 3

Denotation and Connotation

Semiotic analysis uses the idea of denotation and connotation to describe literal and implied meanings within the visual.

Denotation – describes what can be seen and its literal interpretation (eg. a piece of fruit called an apple)

Connotation – describes the possible meanings that are suggested by the literal elements (eg. in a Renaissance painting, an apple might symbolise temptation)

– Early 1900s ‘Saucy’ seaside postcards (Bamforth Postcards) example of play between denotation and connotation – images presenting innocent incidents were given new meanings through sexual innuendo.

Join The Navy

jointhenavy
Join the Navy, Richard Fayerweather Babcock, c.1917 – kingandmcgaw.com

Denotation – 

  • sailor in uniform
  • encouraging recruitment for Navy
  • aimed at men (able to fight)
  • pictured on torpedo in ocean
  • poster for persuasion
  • colourful

Connotation – 

  • sailor riding torpedo – phallic symbol
  • sexual innuendo – possibly to convey masculinity/dominance
  • holding whip – bull/horse riding?
  • ‘service fighting for men’ – text focusing on stereotype of men being strong, brave and courageous
  • society expectations for men – only a ‘real’ man if you fight?
  • fun, playful element (like a sport) – implying the Navy is a fun career, glorifying it

For my own example, I decided to look at vintage adverts as I know many of them could have various interpretations, and some would certainly not be allowed in society today.

Hoover-1963
The Hoover Company, Christmas advert, 1953 – thesun.co.uk

Denotation – 

  • Christmas advert
  • gift idea – persuading people to buy their product
  • suggesting it’s a present that people who care about their house will be pleased with (makes sense because it can help keep it clean and tidy)
  • shows hoover (product being sold) in foreground and woman looking happy
  • says their brand is the ‘best’

 

Connotation – 

  • sexism – implying women do housework and enjoy it so would want a Hoover as a Christmas gift
  • implying this is how a man can keep a woman happy
  • female association emphasised – image, repetition of ‘she’ and ‘her’
  • note to husbands – implying they don’t know what their wife/women in their life would like
  • the commercialisation of Christmas – suggesting it’s about buying the best gift rather than celebrating for religious beliefs and spending time with loved one

 

I also asked some of my family members, all of which agreed that it’s hard not to see the advert as being sexist due to the stereotyping of women being housewives and enjoying cleaning and keeping the home presentable.